It all starts with branding.
I worked on a station-wide campaign aimed at boosting viewership. Focused on keeping the visuals upbeat and consistent to help build a stronger brand and connect with the valley audience.
Diving into the digital space.
In the past year, we have added numerous streaming shows to our Fox Local app. Leading the creative vision on the virtual sets for Fox10 Talks, Curious B and ASU All Access. These are a few of our most popular shows.
Promoting digital shows on our linear platforms is also extremely important to increase viewership in the valley
Linear Digital
All things news.
Working closely with the special projects team and the investigative reporter brings on a lot of creative packages
Every news story needs a graphics package.
Collaborated with the FTS Graphics Hub group to create a new set of generic packages that will be used across the nation at Local Fox Studios
Special Graphics Packages
UFO Special with John Hook
Drone Zone
ASU All Access
sports gfx
additional promos
The commercials between newscasts
When the sales team sells commercial time, I work with a promotions producer on the graphics and web ads for the client.
